Autor: Flávia Sales
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La estrategia de contenido en la era de la IA generativa debe priorizar claridad, autoridad (E-E-A-T), valor real, sostenibilidad e inclusión, integrando IA responsablemente para optimizar impacto y experiencia del usuario.
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For more than a decade, content marketing followed a predictable logic. Create useful content.Optimize it for search engines.Drive traffic to your website.Convert some of that traffic into leads. This simple equation shaped how marketing teams approached editorial planning, SEO strategy and digital growth. Most of us working in marketing assumed that the way buyers discovered…
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WEF session: Redefining Leadership for Impact, with Rashimah Rajah, Riccardo Cocetta, Murat Tarakci, and Lauren Day.
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Fast-growth tech companies love dashboards — mostly because it feels like progress. But dashboards don’t drive revenue. Decisions do. And decisions require clarity. Marketing leaders often operate in a paradox: we have more data than ever but still struggle to prove impact. Dashboards multiply, KPIs expand, and yet CEOs keep asking the same question: “Which…
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Diverse perspectives lead to more resilient and sustainable solutions. Women and girls, who make up 80% of those displaced by climate disasters, bring essential insights to climate resilience and recovery. For more on the importance of women leaders in sustainability, read this blog.
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6 women made history aboard Blue Origin’s NS-31 mission—the first all-female crew since 1963. I invite you to read the full analysis to join this crucial conversation at the intersection of progress, privilege, and planetary concern.
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*Este articulo fue originalmente publicado en castellano en mi perfil de LinkedIn el 14 de Febrero del 2023, bajo el título: ¨Marketing y Sostenibilidad: Cómo la tecnología blockchain puede ayudar a los profesionales de marketing a cumplir con iniciativas sostenibles y ESG¨. En los últimos años, ha habido un cambio en la forma en que…
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Nesse meu novo artigo, discuto a importância da transparência, que acredito ser mais crucial do que nunca para melhorar o mundo. Eu me aprofundo em aspectos como a sustentabilidade, a ideia de economia circular e o envolvimento da tecnologia para garantir um futuro mais ecológico.
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Recentemente, tive o privilégio de entrevistar Colm Jordan da Indorama Ventures como parte da nossa série Green Supply Chain Talks (de Finboot). Nossa conversa revelou insights valiosos sobre como uma das maiores empresas químicas do mundo está abordando sustentabilidade e economia circular – não apenas como conceitos teóricos, mas como práticas empresariais concretas. *O áudio…
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This article explores how the energy transition’s appetite for critical raw materials (lithium, cobalt, rare earths) requires more than just recycling; it demands a complete reimagining of our resource flows: circularity.